Monday, June 9, 2008

Tuesday, June 3, 2008

EXP3- Draft UT



I have developed Versace's space to be placed in a 'auditorium'. By including this public seating area I hope to emphasises the importance of fame and acknowledgement for Versaces power to thrive.



The elevator shaft is representation of a runway. Exaggerating the idea of Versace as a product and marketing tool.



Versaces space sits above the 'stadium' of people, so that she can also be seen by people outside the seating area.



Job's space is shaped to show growth. Awkward spaces are created and interlock with eachother. This in turn is representation of Jobs power to create products that shape and change markets.

EXP3- Original SketchUp Ideas



Steve Jobs uses his knowledge as his means of power. By creating a brand and molding its purpose to fit consumer demand, Jobs has created a position of power. Jobs develops products which have the ability to change understandings and regularities. This space shows a sculpture shape, representing Job's ability to sculpt his products and therefore the minds of the consumer. The elevator is part of the sculpted design, showing that Job's ability to control different elements is further then the obvious products.




This elevator is designed to 'exhibit' Donatella Versace as if in a shop window. Versace's uses her image as her means of power. By portraying herself as the 'perfect' specimen, Versace is able to exert her power and manipulate consumers to buy her products.





Donatella's working space also represents the idea of image as power. This space represents Donatella as a mannequin and marketing strategy for the brand. Donatella has become the product.

EXP3- Tip

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Monday, May 12, 2008

EXP3- first ut's, MashUp, First 18 perspectives

DM-ARCH1101- WEEK 1





MashUp

Steve Jobs insists in dressing celebrities in clingy and revealing gowns, women, he would say, hold up half the sky. Jobs was crucified for playing one of the most anti-feminist outsiders. Women had no rights by renovating older stores, repurchasing franchised stores and expanding a leather goods and accessory line, women were able to salvage some dignity. Mr. Jobs freed china at the time of Gianni Versace’s death.

Zhang Yin also understands the corrupt and controlling girlish bubble-gum pink iPod. Attractive for consumers the world’s richest self-made women wants to expand leather goods and accessory lines. Survival depends upon the opportunity to make the same mistake. Mr Jobs ITouched barbarism he consistently championed the equality of women. Chelsea Clintion, Madonna and Gwyneth Palthrow may have worked a couple years ago, but they also transformed the role, expectations and education of women.


Hutton, W (2006) “Thanks to Mao, Zhang Yin’s a billionaire”, The Observer, October 15. Available on
http://www.guardian.co.uk/commentisfree/2006/oct/15/comment.china

Kaufman, L & Sorkin, A.R (2002) “Versace Family Seeks Partners to Regain Control of Stores”, New York Times, April 16. Available on http://query.nytimes.com/gst/fullpage.html?res=9Co5E4D6113CF935A25757CoA9649C8B63&sec=&spon&pagewanted=2

Carr, D (2007) “Steve Jobs: iCame, iSaw, iCaved”, New York Times, September 10. Available on http://www.nytimes.com/2007/09/10/business/media/10carr.html?_r=1&oref=slogin


6 one point perspectives and 12 two point perspectives